Authentic representation is important for every company, experts said at PRWeek's PRDecoded Purpose+ conference in the US.
For two days in New York City, people can come clean in the brand’s Totally Honest confessional.
The company is also updating its team to keep pace with the speed of news, including bringing in former Twitter APAC comms lead Lauren Myers-Cavanagh to head its Asia comms.
Hust Rivera has worked in various comms roles for Disney since 2005.
“I was waiting for the brand to reach out to me, but they never did,” she said.
Other brands are lending moral support to the mascot, as TikTokers pretend that drinking the purple shake leads to horrific outcomes.
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