ai
Vero launches Rover, an AI-first PR agency
The newly launched agency will deploy generative-AI tools such as ChatGPT, Midjourney, and Firefly to accelerate and automate content creation across various media formats.
We must move away from one-size-fits-all metrics: Panel at GroupM's Brew
Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising
Can we win the war against the robots?
Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
As conference season picks up, here are the issues the ad industry should address
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
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Change can be scary, but not changing is scarier
It might be frightening to embrace the new evolution of technological and AI innovation hitting Adland's shores, but after 20 years in the industry, Iris' Bettina Feng shares why every challenge also comes with an opportunity.
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