china
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China’s six largest social media platforms – and how to engage its users
From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
Digital Media Awards 2024: Open for entries
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.
The Singleton invites Chinese consumers to ‘Reunite with True Richness’ under the supermoon
In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.
Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
Participation, social awareness and emotional resonance: China's pragmatic consumer trends revealed
Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
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