From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.
Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and whether it will reign supreme in another 25 years.
Meta Verified could 'undermine the core essence' of Facebook and Instagram, raising questions for creators and brands on the platforms.
This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.
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