sustainability
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
'Havas, you’re only as green as your clients': Belinda Noble
A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.
Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
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