The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.
South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data—provided brands are transparent about its use.
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.