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After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.
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Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
AI is the prime battleground where Google needs to focus its energies if it’s to stay the literal byword for the internet in the future.
Bartle Bogle Hegarty created the campaign.