Benjamin Li
Mar 4, 2014

Smash-hit TV drama sustains 'Korean wave' across Asia

HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

8 hours ago

SCMP's pop-up exhibit: A 120-year ode to Hong Kong

From quills to pixels, the South China Morning Post pays homage to heritage and chronicles Hong Kong's storied saga.

9 hours ago

Tech MVP 2023: Eric Yu, GrowthOps

MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.

9 hours ago

Vero launches Rover, an AI-first PR agency

The newly launched agency will deploy generative-AI tools such as ChatGPT, Midjourney, and Firefly to accelerate and automate content creation across various media formats.

9 hours ago

Tech MVP 2023: Presenting the Most Valuable Products

A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.