Sabrina Sanchez
Aug 11, 2021

YouTube launches ‘Shorts’ campaign to compete with TikTok

The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

SCMP's pop-up exhibit: A 120-year ode to Hong Kong

From quills to pixels, South China Morning Post pays homage to heritage and chronicles Hong Kong's storied saga.

3 hours ago

Tech MVP 2023: Eric Yu, GrowthOps

MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.

3 hours ago

Vero launches Rover, an AI-first PR agency

The newly launched agency will deploy generative-AI tools such as ChatGPT, Midjourney, and Firefly to accelerate and automate content creation across various media formats.

3 hours ago

Tech MVP 2023: Presenting the Most Valuable Products

A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.