colgate
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Using AI to combat 'smile shame': Inside Colgate's drive to improve mental health in APAC
Smile shame, stemming from external comments and personal self-doubt, can lead to low self-esteem, social anxiety, and strained relationships. Campaign speaks to Colgate to find out how the brand is turning all frowns upside down.
How Colgate is getting consumers to confess the lies they tell dentists
For two days in New York City, people can come clean in the brand’s Totally Honest confessional.
Colgate empowers a toothless granny's 'cutting machine'
Watch the film conceptualised by team WPP here
Yves Briantais: How is Colgate driving brand equity while doing good for the community?
Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
Creative effectiveness ascends in a post-cookie era, but requires fresh approaches
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
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