Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 11, 2021
Expecting the worst: How brands can embrace pessimism following COP26
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Oct 3, 2023
Why can’t climate change be a laughing matter?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Oct 13, 2023
GfK study reveals only 46% of CMOs in APAC say ...
The Information
Nov 3, 2021
Adland grapples with sustainability
Oct 29, 2021
Four in five ad agencies prepared to reject work ...
Just Published
7 hours ago
SCMP's pop-up exhibit: A 120-year ode to Hong Kong
From quills to pixels, the South China Morning Post pays homage to heritage and chronicles Hong Kong's storied saga.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
8 hours ago
Tech MVP 2023: Eric Yu, GrowthOps
MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.
8 hours ago
Vero launches Rover, an AI-first PR agency
The newly launched agency will deploy generative-AI tools such as ChatGPT, Midjourney, and Firefly to accelerate and automate content creation across various media formats.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
8 hours ago
Tech MVP 2023: Presenting the Most Valuable Products
A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.