PR Analysis Opinions
Christopher Campbell
Nov 2, 2022

Corporate crisis: The new PR norm in China

The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.

Li-Ning was recently rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.(L)Li-Ning’s new design from the brand’s official Weibo account, (R)the brand’s national fashion image Chinese Li-Ning, Japanese military uniform during WWII

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