3 days ago

Moves and wins roundup: Week of October 16, 2023

See the latest appointment news and pitch wins from Ogilvy Singapore, Atomic 212, Vector Brand Solutions, Sportfive, Blossom Lane Communications, NP Digital, and more in our weekly roundup.

4 days ago

Why every organisation needs a ‘disability guy’

Authentic representation is important for every company, experts said at PRWeek's PRDecoded Purpose+ conference in the US.

Oct 13, 2023

2023: The struggle is real

There’s something about a down year that makes down years stand out in sharp relief.

Oct 11, 2023

Communications can lead AI innovation: Ruder Finn CEO Kathy Bloomgarden

In an exclusive interview, Ruder Finn CEO Kathy Bloomgarden shares her thoughts on communications' rightful place at the C-suite table in a post-pandemic world, and why it can lead with AI applications.

Oct 11, 2023

How brands are responding to the Israel-Gaza war

Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and Jewish colleagues around the globe. The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope.

Oct 11, 2023

WPP's global strategy director for Danone joins Ogilvy

Ogilvy has re-hired a former planning director as its new chief strategy officer in Paris.

Oct 10, 2023

'Hollywood has a knack for always coming back': Entertainment PR agencies optimistic as writer's strike ends

United Entertainment Group, Lobeline Communications, Berk Communications and ShapiroPR share what the rest of the year looks like.

Oct 9, 2023

Moves and wins roundup: Week of October 9, 2023

See the latest appointment news, and pitch wins from Dentsu, SparkXGlobal, Iris Singapore, Keep Left, Ogilvy, Koto, Mediahub, Chep Network, AirAsia, Edelman, Uber, JW Marriott, and more to come.

Oct 6, 2023

Shell puts global PR up for review

The review, expected to wrap in Q1 2024, comes after holding company Havas faced backlash for winning and accepting Shell’s media business.

Oct 5, 2023

Haymarket celebrates 25 years in Asia with founder Lord Michael Heseltine in Hong Kong

Commemorating 25 years of Haymarket Media Group in the Asia-Pacific region, the occasion was marked by a number of special guests and led by Lord Michael Heseltine.

Oct 5, 2023

Ruder Finn acquires boutique digital marketing agency Pandan Social in Malaysia

EXCLUSIVE: Their latest acquisition bolsters Ruder Finn's ongoing efforts for expansion in APAC, integrating 14 new specialists into their Asian arm across the areas of strategy, PR, creative, video production, influencer management, website development and more.

Oct 5, 2023

Should brand endorsers be held liable for misleading claims?

SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt

Oct 2, 2023

Talent show: How Mash's new executive drag queen is busting work myths

TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.

Oct 2, 2023

Moves and wins roundup: Week of October 2, 2023

A new month and new moves and wins from Octagon, Circle PR, Initiative, Apparent, BBDO Guerrero Philippines, Initiative, McDonald's, AIA Philippines, Tam Jai International and more.

Sep 29, 2023

WFA census shows Japan faces the highest inclusivity challenges

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

Sep 29, 2023

Better Climate Store’s Greenwash can wash away climate guilt caused by overconsumption

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.

Sep 28, 2023

Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign

This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.

Sep 28, 2023

Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL

With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.

Sep 27, 2023

Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US

The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.