Technology
25 years of Google: how competition shaped the internet giant
AI is the prime battleground where Google needs to focus its energies if it’s to stay the literal byword for the internet in the future.
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Empowering mental health ads that make you think, feel and act differently
A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.
We must move away from one-size-fits-all metrics: Panel at GroupM's Brew
Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising
Can we win the war against the robots?
Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Google firms-up cookie phase-out timeline: 1% of Chrome users to go cookieless in Q1 2024
The initial phase-out in early next year means the time is now to prepare for the death of the cookie, as all website owners will soon meet an increased portion of Chrome users with third-party cookies disabled and be forced to respond.
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Foodpanda replaces APAC CEO following his alleged leaks of potential sale of platform to Grab
Jakob Angele, who departs Foodpanda after nine years at the company will be replaced by John Fang, who was most recently their chief international officer.
As conference season picks up, here are the issues the ad industry should address
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
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Change can be scary, but not changing is scarier
It might be frightening to embrace the new evolution of technological and AI innovation hitting Adland's shores, but after 20 years in the industry, Iris' Bettina Feng shares why every challenge also comes with an opportunity.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
Can historically biased AI eventually help correct company bias?
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
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Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads
Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.
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Valtech strengthens APMENA leadership bench with ex-Publicis and Accenture senior leaders
Valtech has hired Ralf Zink as the chief operating officer for Asia-Pacific, Middle East, and North Africa (APMENA) and Shannon Dix as the managing director for South East Asia (SEA) & China to leverage the region's digital momentum.
Communications can lead AI innovation: Ruder Finn CEO Kathy Bloomgarden
In an exclusive interview, Ruder Finn CEO Kathy Bloomgarden shares her thoughts on communications' rightful place at the C-suite table in a post-pandemic world, and why it can lead with AI applications.
How brands are responding to the Israel-Gaza war
Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and Jewish colleagues around the globe. The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope.
What Southeast Asia’s best video ads are telling us
Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.
YouTube is the most popular free video service across all generations
The Google-owned video-sharing platform has been crowned the most popular free video service from Baby Boomers to Gen Z.
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Kazakh telco provider Altel gets AI-nnovative in new campaign
Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.
Play not panic: Creating a new culture with AI
AI is accelerating expectations around technology and efficiency. But overcoming AI intimidation with experiments and fun are crucial first steps in adopting it.
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