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Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
Bartle Bogle Hegarty created the campaign.
There has been demand from luxury sector to recognise creativity, awards organisers say.