Advertising
Cadbury Celebrations unwraps prosperity for homepreneurs
Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
Masturbation and the big C: Girl vs Cancer provocatively tackles rarely discussed issue
Bartle Bogle Hegarty created the campaign.
Cannes Lions launches Luxury & Lifestyle award category and drops Mobile
There has been demand from luxury sector to recognise creativity, awards organisers say.
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Creative Minds: Hyeah Nahm on changing society's perception, one McDonald's at a time
Inspired by Droga5's Tap Project and the Golden Arches to create impactful work, this Leo Burnett creative finds balance in wanderlust and a nomadic life.
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
DDB wins Grand Effie in Hong Kong
The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.
Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising
The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
Hasbro aims to hit a six with Monopoly Cricket
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Oatly on daring ‘big dairy’ to show off its climate hoofprint
Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.
‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
2024 Campaign Big Global Awards judges talk AI, economic challenges and the 'jealousy barometer'
The inaugural Campaign Big Global Awards will cover four continents.
Empowering mental health ads that make you think, feel and act differently
A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.
Campaign Big Global Awards 2024—judges share their hopes and fears
Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.
Omnicom Q3 organic revenue grows 3.3%
With solid growth in advertising and media, precision marketing, and healthcare, the company remains in line with full-year expectations.
Digital Media Awards 2024: Open for entries
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.
We must move away from one-size-fits-all metrics: Panel at GroupM's Brew
Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising
Omnicom forms Omnicom Advertising Services in India; Aditya Kanthy to lead it as CEO
Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.
Adland must reframe the creative narrative
The story must change as the industry comes under financial pressures and the power of technology and AI looms large.
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