11 hours ago

Cadbury Celebrations unwraps prosperity for homepreneurs

Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.

12 hours ago

Cannes Lions launches Luxury & Lifestyle award category and drops Mobile

There has been demand from luxury sector to recognise creativity, awards organisers say.

17 hours ago

Creative Minds: Hyeah Nahm on changing society's perception, one McDonald's at a time

Inspired by Droga5's Tap Project and the Golden Arches to create impactful work, this Leo Burnett creative finds balance in wanderlust and a nomadic life.

23 hours ago

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.

23 hours ago

DDB wins Grand Effie in Hong Kong

The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.

1 day ago

Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising

The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.

1 day ago

Hasbro aims to hit a six with Monopoly Cricket

Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...

1 day ago

We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more

1 day ago

McDonald's: The fast food brand looking to play the long game in India

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

1 day ago

Oatly on daring ‘big dairy’ to show off its climate hoofprint

Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.

1 day ago

‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger

VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.

1 day ago

2024 Campaign Big Global Awards judges talk AI, economic challenges and the 'jealousy barometer'

The inaugural Campaign Big Global Awards will cover four continents.

1 day ago

Empowering mental health ads that make you think, feel and act differently

A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.

1 day ago

Campaign Big Global Awards 2024—judges share their hopes and fears

Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.

1 day ago

Omnicom Q3 organic revenue grows 3.3%

With solid growth in advertising and media, precision marketing, and healthcare, the company remains in line with full-year expectations.

1 day ago

Digital Media Awards 2024: Open for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.

2 days ago

We must move away from one-size-fits-all metrics: Panel at GroupM's Brew

Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising

2 days ago

Omnicom forms Omnicom Advertising Services in India; Aditya Kanthy to lead it as CEO

Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.

2 days ago

Adland must reframe the creative narrative

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.