Li Mei Foong
Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

Ads with colourful puns like this one for AirAsia in Australia can strike a chord, but also carry some risk.

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