In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
From quills to pixels, South China Morning Post pays homage to heritage and chronicles Hong Kong's storied saga.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.
The newly launched agency will deploy generative-AI tools such as ChatGPT, Midjourney, and Firefly to accelerate and automate content creation across various media formats.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
