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Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?
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Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
AI is the prime battleground where Google needs to focus its energies if it’s to stay the literal byword for the internet in the future.
Bartle Bogle Hegarty created the campaign.