Sarah Dennis
Mar 9, 2023

Just 4.7% of adspend put behind ads with women in professional settings

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

6 hours ago

SCMP's pop-up exhibit: A 120-year ode to Hong Kong

From quills to pixels, the South China Morning Post pays homage to heritage and chronicles Hong Kong's storied saga.

7 hours ago

Tech MVP 2023: Eric Yu, GrowthOps

MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.

7 hours ago

Vero launches Rover, an AI-first PR agency

The newly launched agency will deploy generative-AI tools such as ChatGPT, Midjourney, and Firefly to accelerate and automate content creation across various media formats.

7 hours ago

Tech MVP 2023: Presenting the Most Valuable Products

A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.