tiktok

Sep 27, 2023

Industry reacts to Google’s rumoured search partnership with TikTok

Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?

Sep 26, 2023

Indonesia to regulate social commerce: What should marketers expect?

An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.

Sep 24, 2023

TikTok claims it's underrated by analytics, launches new measurement tool

After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.

Sep 22, 2023

TikTok accused of hypocrisy over gambling content

The social media giant is under scrutiny for twice-removing a video criticising gambling ads, despite increasing the amount of gambling content on the platform.

Sep 18, 2023

TikTok fined by EU for risking children’s data: APAC marketers react

The Bytedance-owned app has been taken to task for making it easy for minors to sign up to the platform with limited protections in place.

Sep 4, 2023

Ads for 'AI girlfriends' offering sexual images and company are flooding social media

Social media platforms, including Facebook, Instagram, and TikTok have been running hundreds of ads for apps that promise AI-generated sexual images and companionship.