Minnie Wang
Jun 21, 2022

Havas' Karl Wu on digital trends and localisation in China

Havas Group's Greater China chairman and CEO Karl Wu opens up about acquiring Front Networks during the lockdown, the expat talent crunch, and the journey towards a more localised advertising industry in China.

(L) Karl Wu, (R) Porsche Shanghai event & Wanchai Ferry bag and bun design

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

11 hours ago

Cadbury Celebrations unwraps prosperity for ...

Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.

12 hours ago

China’s six largest social media platforms – and ...

From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?

12 hours ago

25 years of Google: how competition shaped the ...

AI is the prime battleground where Google needs to focus its energies if it’s to stay the literal byword for the internet in the future.

12 hours ago

Masturbation and the big C: Girl vs Cancer ...

Bartle Bogle Hegarty created the campaign.