Customer Experience
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Empowering mental health ads that make you think, feel and act differently
A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards.
DBS and Citibank banking services outage angers customers in Singapore
DBS suffers brand damage after repeated online service failures due to data center issue.
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Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads
Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.
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Valtech strengthens APMENA leadership bench with ex-Publicis and Accenture senior leaders
Valtech has hired Ralf Zink as the chief operating officer for Asia-Pacific, Middle East, and North Africa (APMENA) and Shannon Dix as the managing director for South East Asia (SEA) & China to leverage the region's digital momentum.
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The CMO's MO: Robin Liu on Miniso's unique culture of 'co-creating joy with customers'
As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,700 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.
Dentsu sets out 10 media trends with momentum for 2024
Broad themes of research report are generative AI, platform monetisation and brands’ social impact.
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
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Indian brands remain resilient during global slowdown: Kantar
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
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Indonesia to regulate social commerce: What should marketers expect?
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
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Cultural competency is critical to creative success in Asia
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
Tecno's global CMO on how to build a global brand with local storytelling
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
TikTok accused of hypocrisy over gambling content
The social media giant is under scrutiny for twice-removing a video criticising gambling ads, despite increasing the amount of gambling content on the platform.
The CMO's MO: Damyant Khanoria on 'risk-taking' and sustainability in the smartphone space
Oppo India's chief marketing officer gets candid on speaking five languages, his three focus areas for Oppo, and following the brand's mantra of 'doing the right things and doing things right'.
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Why the long queue? The rise of competitive queuing in Asia
Despite a pandemic and the social distancing imperative, it feels like huge queues for product drops never actually went away in Asia. If anything, they're even bigger and more competitive than ever before. So, what's with the queue? Matthew Keegan explores.
The accelerated (r)evolution of experience marketing
Project Worldwide's APAC chief executive, Ben Taylor, shares four fundamental shifts that will shape experiences in 2023.
TikTok fined by EU for risking children’s data: APAC marketers react
The Bytedance-owned app has been taken to task for making it easy for minors to sign up to the platform with limited protections in place.
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