Jun 16, 2023

Gaming for brands: The rules of engagement

An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.

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Cannes Lions: The big agency winners since 2018 $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:34 AM") });

APAC shortlisted for 4 Titanium Lions $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:34 AM") });

Clean Creatives targets Richard Edelman at Cannes $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:34 AM") });

It's AI's time in the sun at Cannes $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:34 AM") });

SCMP's pop-up exhibit: A 120-year ode to Hong Kong $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:36 AM") });

Tech MVP 2023: Eric Yu, GrowthOps $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:36 AM") });

Vero launches Rover, an AI-first PR agency $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:36 AM") });

Tech MVP 2023: Presenting the Most Valuable Products $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:54:36 AM") });

Cannes Lions: The big agency winners since 2018

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